Blackberry Case Study Essay

Once the leader of mobile devices for fear associates crosswise the United States, in recent years blackberry bush has freeing signifi potentiometert market share to its competitors such as Apples iPhone and Googles Android. Struggling to keep afloat, although blackberry bush only holds five per centum of the total mobile device industry, it silence succeeds in its consulting wrinkle solutions that blackberry bush offers its clients. blackberry Business Solutions offers hardware, software, and applications to improve businesses performance in several industries such as health sustenance, wholesale and retailing, pharmaceuticals, and financial services.The need for efficiency and access to info in the health shell out industry has recently become a amount protocol of how physicians and healthcare allow forrs treat patients. Especially since the handheld electronic devices and e-commerce applications markets maintain been expanding rapidly, this trend has in turn provided a n outlet of immediate access and miscellanea of physician-oriented applications available in the marketplace. Research conducted by Manhattan Research states, more than than 80 percent of U.S. physicians have smartphones in 2012up from 64 percent in 2009and half of that grouping will use their phones for patient care, administrative functions (Versel). BlackBerry has recognized these inevitably from the healthcare industry providing unique and customizable solutions to various clients problems by providing them with solutions and applications offered by their 70+ wellnesscare ISV (independent software vendor) partners (Partner Solutions).BlackBerry has distinguished their business model by, still dominating among physicians and healthcare application developers, through the iPhone and Google Android are closing the prison-breaking quickly (Versel). BlackBerry can see their successes throughout the entire healthcare continuum by offering e-commerce solutions that improve busines s and clinical performance across several categories within the healthcare industry which differentiate the services the can offer various businesses than Apple and Android.For instance, Mercy Health Partners, a conglomerate of 30+ hospitals across four states, needed to be able to provide immediate mobile access to patient records and clinical information at the bedside so physicians can more efficiently manage patient care (BlackBerry). BlackBerry Business Solutions were able to uniquely assess Mercy Health Partners needs and expand their health information systems by offering an e-commerce application called Clinical Xpert Navigator provided by on of their partners, Thompson health care (BlackBerry). The Clinical Xpert Navigator gave Mercy a way to access and firmly deliver patient information such as patient medications lists, canned report, lab results, and electronic health records at their various locations and right at their patients bedside tables.As a customer, Mercy Hea lth Partners received an exclusive BlackBerry Enterprise Solution as apart of their business solutions model, which ran on BlackBerry smartphones and tablets making it a cost-effective use of their technology. This cost efficiency has in turn resulted in benefits seen in both Mercy Health Partners business performances but also their clinical patient care performance. The necessity for clock time in todays society is critical for any industry. BlackBerrys Business Solutions offer clients within the healthcare industry more time through e-commerce applications that directly improves the quality of care, access to care, and continuous care they can ultimately offer their patients in need and help but more lives.http//www.itproportal.com/2012/03/30/iphones-share-us-smartphone-market-very-close-android/http//sg.blackberry.com/newsroom/success/Mercy_BCS.pdf