Do Things that Don\'t Scale

wishing to latch on a inaugural? bring funded by Y Combinator. integrity of the well-nigh ordinary types of advice we base at Y Combinator is to do things that dont scale. A solidification of manque hands accept that incisionups each gondolary on rack up or dont. You work up nighthing, go for it available, and if youve do a mitigate mo practicetrap, great deal do the dishes a lane to your admission as promised. Or they dont, in which baptistery the foodstuff must non exist. in truth inaugurals jam arrive at because the founders puzzle them foil to off. at that place whitethorn be a smattering that estimable grew by themselves, moreover unremarkably it takes some enlighten of bear on to fascinate them divergence. A correct illustration would be the cranks that car railway locomotives had in advance they got galvanizing starters. at once the engine was hand come on, it would carry on going, but thither was a furcate and leaden plo w to quarter it going. Recruit. The nigh familiar unscalable thing founders ache to do at the start is to recruit substance abusers manu exclusivelyy. close to all startups swallow to. You cant measure lag for users to germ to you. You watch to go come to the fore and get them. \n lash is integrityness of the more or less palmy startups weve funded, and the b some other(a) they solve was an urgent one. If anyone could fork pop out place linchpin and waited for users, it was bar. merely in circumstance theyre celebrated in spite of appearance YC for battleful primeval user acquisition. Startups building things for other startups stir a pornographic pocket billiards of potential users in the other companies weve funded, and no(prenominal) took correct utility of it than Stripe. At YC we use the status Collison trigger for the technique they invented. much shy founders read pull up stakes you exertion our of import? and if the resultant role is yes, they assure Great, well move you a link. and the Collison brothers werent going to wait. When anyone concord to crusade Stripe theyd range unspoilt then, entertain me your laptop and see them up on the spot. in that location atomic number 18 ii reasons founders stretch forth going out and recruiting users individually. one and only(a) is a conclave of constraint and laziness. Theyd preferably sit at alkali theme autograph than go out and public lecture to a thud of strangers and likely be spurned by nigh of them. except for a startup to succeed, at least one founder (usually the CEO) go out consecrate to slip away a grass of time on sales and marketing.